What is Alkimi (ALKIMI)?

Quick Facts

  • Platform type: Decentralized advertising exchange (AdFi)
  • Blockchain: Sui Network
  • Original token: $ADS on Ethereum, migrated 1:1 to ALKIMI on Sui
  • Key benefit: Reduces ad intermediary fees from 30-50% down to 3-8%
  • Daily scale: Processes over 25 million ad impressions per day
  • Token utility: Revenue sharing, staking rewards, platform transactions
  • Leadership: CEO Ben Putley, COO Adam Chorley

Introduction

Alkimi is a decentralized advertising exchange that brings the $750 billion digital advertising industry on-chain. By removing the layers of intermediaries that dominate traditional programmatic advertising, Alkimi connects advertisers directly with publishers in a transparent, efficient, and trustless environment.

The native token, ALKIMI, powers all economic activity on the platform — from settling ad transactions to distributing revenue back to token holders and stakers.

History & Background

Alkimi started life on the Ethereum network under the ticker $ADS, operating a hosted state channel called AlEx — the world's first decentralized advertising exchange built on OpenRTB programmatic standards. As the platform grew and scalability demands increased, the team migrated the token 1:1 from Ethereum to the Sui blockchain in 2025, rebranding the token to ALKIMI.

The migration was designed to unlock high-performance throughput capable of handling billions of advertising transactions efficiently.

How Alkimi Works

Alkimi operates as a full-stack decentralized advertising platform built on Mysten Labs' complete Sui ecosystem — leveraging Sui, Walrus, Seal, and Nautilus to process, verify, and secure ad transactions without centralized intermediaries.

Every ad impression is recorded as an on-chain transaction, enabling instant settlement and complete auditability. Encrypted storage and independent validation ensure that ad data is both secure and tamper-resistant.

The platform has already processed over 2.5 billion transactions and works with enterprise brands including AWS, TikTok, Coca-Cola, Publicis, and Fox.

Tokenomics

The ALKIMI token is designed to capture real economic value from platform activity. A significant portion of platform fees is distributed directly to stakers and token holders, creating a sustainable real-yield model backed by actual advertising revenue rather than token inflation.

Token holders can also provide liquidity to earn additional yield, and the token serves as the core unit of exchange for all transactions within the Alkimi ecosystem.

Circulating supply ? 236.99 million ALKIMI
Total supply ? 250.00 million ALKIMI
Max supply ? -- ALKIMI
Updated 2d ago

Ecosystem & Use Cases

  • Advertisers access broader audiences with drastically lower transaction costs.
  • Publishers receive faster, fairer compensation compared to traditional ad networks.
  • Token holders earn a share of platform revenue through staking.
  • Validators can participate in securing and verifying the network.

Alkimi positions itself at the intersection of DeFi and real-world asset tokenization, effectively turning advertising impressions into yield-generating digital assets.

Team, Governance & Community

Alkimi is led by CEO Ben Putley and COO Adam Chorley, supported by a team of advisors including Benjamin Jorgensen, Barry Herbst, Linden Leadbetter, and Daniel Beard. The project maintains an active community across X (Twitter), Telegram, and Discord.

Advantages

  • Dramatic fee reduction — cuts intermediary ad fees from 30-50% to just 3-8%
  • Real yield — token rewards are backed by genuine advertising revenue
  • Enterprise adoption — active partnerships with globally recognized brands
  • On-chain transparency — every impression recorded and verifiable on-chain
  • High scalability — Sui infrastructure supports billions of transactions

Risks & Challenges

  • Market competition — competing against deeply entrenched centralized ad giants
  • Adoption friction — convincing traditional advertisers to shift to blockchain-native tools
  • Blockchain dependency — platform performance is tied to Sui network reliability
  • Regulatory exposure — evolving crypto and digital advertising regulations could impact operations

Long-Term Vision

Alkimi's long-term ambition is to become the standard infrastructure layer for global digital advertising. By tokenizing ad inventory and routing real advertising revenue back to token holders, the platform aims to create a self-sustaining economy where publishers, advertisers, and investors all benefit from a fairer, more transparent internet advertising ecosystem.

Frequently Asked Questions

Alkimi is a decentralized advertising exchange built on the Sui blockchain. It connects advertisers directly with publishers, eliminating costly intermediaries and enabling on-chain settlement of ad transactions.

The ALKIMI token powers all economic activity on the platform, including fee payments, staking for revenue sharing, and liquidity provision. Token holders earn a portion of platform fees generated by real advertising activity.

Alkimi migrated from Ethereum (where it traded as $ADS) to the Sui blockchain to unlock greater scalability and processing efficiency. The migration was a 1:1 token swap, preserving holder balances.

By removing the layers of intermediaries found in traditional programmatic advertising, Alkimi reduces transaction fees from the industry-standard 30-50% down to just 3-8%. This means more revenue reaches publishers and lower costs for advertisers.

Alkimi has established enterprise partnerships with globally recognized brands including AWS, TikTok, Coca-Cola, Publicis, Fox, Kraken, IPG, Currys, and Polestar.

ALKIMI holders can stake their tokens to receive a share of platform fees generated by real advertising revenue. They can also provide liquidity to earn additional rewards within the Alkimi ecosystem.

Alkimi is led by CEO Ben Putley and COO Adam Chorley, supported by a team of industry advisors with backgrounds spanning blockchain, advertising, and finance.

Alkimi is built on the Sui blockchain and leverages Mysten Labs' full stack, including Walrus for storage, Seal for encryption, and Nautilus for independent validation, ensuring secure and transparent ad processing.