What is Ghost Talk?

Ghost Talk proposes a distributed payments system to reward content generators of a new social media service platform, Ghost Talk, using the introduction of the cryptocurrency token, Smart Coin.

Unlike traditional, centralized services that rely on users to produce content but do not reward user engagement, SCC Co., Ltd., has created a social network service platform that rewards both content generators and promoters by incentivizing a marketplace to develop on the Ghost Talk platform for user engagement and messaging.

Prior to the launch of social media platforms and smartphones, traditional advertisers targeted large audiences through centralized distribution channels such as commercials, magazine or print, and/or billboard advertisements.

These enterprises employed known actors, models, or public figures to be the representative face or brand of their products. With the rise of social media platforms, especially those with mobile applications, such as Instagram, Facebook, WeChat, and Snapchat, however, these distribution channels have increased and allowed a new crop of marketing representatives to sell products or brands, e.g., “influencers.”1

These influencers have large followings –hundreds of thousands or more – on social media platforms and are paid by enterprises to promote their products and/or brands to their followers.

Even more recently, the marketing industry has recognized that individuals with smaller followings on social networks – 1,000 or less – can be just as or more useful in brand promotion. This has led to the rise of “nano-influencers”2.

What the market has discovered, in short, is that people buy things from those they know, leading to an increasingly distributed model of advertisement from the seller’s perspective.

MARKET LANDSCAPE

Global mobile marketing has been rapidly accelerating since 2010 when smart phone technologies entered the market. In 2010, global spending on mobile ads was 763M USD. By 2018, this number rose to 138B USD and is projected to be 212B USD by 20213.

Market reports indicate that Asia Pacific (APAC) is a huge market for mobile ads and leads the growth in mobile ad spending. For example, in a February 28, 2019 H2 report, Smaato, a global advertising platform for mobile publishers and app developers, revealed that APAC drove 44% of the ad growth4.

This trend reveals new opportunities for advertisers interested in capturing the growth provided by mobile technologies, especially those interested in capturing the APAC market.

Currently, dominant players taking advantage of mobile social media platforms for advertisement include platforms and messaging applications such as Facebook, Instagram, Snap, and WeChat.

On these platforms and/or applications, users create content through photos or messages and share them with their followers.

This creates a market for content creation and sharing, while advertising revenue from enterprises in turn drives the platforms’ revenue.

Proposed Solution

Ghost Talk (SCC Co., Ltd. or SCC) propose a social media application, Ghost Talk, for messaging, content creation, and decentralized distribution that enables:

1. Advertisers and individual sellers to promote products or brands,
2. Users to be rewarded for their activity in the application, and
3. Both sellers and users to have control over their social networks, content creation, and data.

Unlike traditional, social media platforms where only advertisers and the platform are rewarded, Ghost Talk rewards individuals for participation through the introduction of the token, Smart Coin, an ERC20 coin.

Any activity on the messaging application generates Smart Coin rewards, which can be traded in at an exchange, creating an incentive to generate content, publish reviews, and expand networks within the Ghost Talk messaging ecosystem.

As the trend continues for mobile ad growth and given the current challenges facing traditional, centralized social network service platforms, Ghost Talk fills a market gap by putting content creation and branding directly into the hands of users.

PRODUCT SPECIFICATION AND USE CASES

Ghost Talk is a social media mobile application that rewards content creation, sharing, and activity within the application for individual users as well as enterprises and small businesses.

The rewards are distributed using Smart Coins, SCC’s blockchain token and ERC20 coin (XSCC), and can be saved in a Smart Wallet.
Ghost Talk offers the following services, which are described in greater detail below:

• Peer-to-peer messaging service with automatic deletion of messages, protecting user data,

• Content creation platform in content specific channels (or, public chat boards) that reward participants for creating new content channels including paid content, recommendations, corporate promotions, and community activity, and

• Enterprise promotion platform that enables corporations to promote their products and conduct marketing campaigns, and offer a corporate reward system.

Ghost Talk Messaging Service

Snap validated the market’s need for messaging privacy with the launch of Snapchat, a disappearing mobile messaging application. Since then, in order to gain market share, Facebook and Instagram have adopted Snap’s models using “Stories”, 24-hour disappearing content, such as a disappearing photo or series of photos9. Given this market signal as well as the new concerns over data retention and privacy, we designed Ghost Talk Messaging with two key privacy functions:

• Automatic deletion function which allows users to ensure that all messages disappear immediately upon being read by the receiving party, and

• Time set deletion function that allows senders to control when a message disappears after being received.

Ghost Talk ensures that all messages, contents, and any user data associated with the messages are deleted from the users’ phones and not saved in a central server.

Ghost Talk Content Creation Platform

While private messages can be shared amongst users or groups of users, we have also designed Ghost Talk to enable content creators to make and distribute new content through Ghost Talk’s content creation service using channels, a public chat board or room.

Channels are open to all users and can be specified by topic, brand, or other interest. Experts, professionals, or enterprises can create paid channels based on their expertise or brand in order to promote their business.

Users can create content platforms in Ghost Talk to connect to similar interest groups, promote artists, or even promote their own hobbies.

Unlike traditional social media applications, users contributing to any channel’s content – paid or free channels – are rewarded Smart Coins for the following (additional information on Smart Coin distribution and reward structure are provided in the following section, “Tokenomics and Incentives”):

• Any new, diverse, and high-quality content contributors generate in the channel. The more “likes” this channel receives, the more Smart Coins the content generator is rewarded. If a channel is disliked, the contributor will not be rewarded for the content (pictured above).

• Quality comments are rewarded with Smart Coins to generate discussion and activity.

• Promoting, liking, disliking, or reviewing content on the channel is rewarded. Users can promote or dislike a channel’s advertised service based on their levels of satisfaction (or dissatisfaction).

• Anytime a contributor directly provides or shares the new content to another user, including inviting new users to the channel.